Home > FAQ > An Overview of Our Services > Pay Per Click (PPC) – Optimization
Current Account Optimization
1. Conversion Ratios
After ascertaining which PPC account(s) needs optimization, we evaluate the Conversion Ratios of the campaigns. (This means the amount of clicks that convert into sales or leads.)
2. Performance Overview
This is the next step in analysing and understanding which campaigns and keywords are performing poorly.
3. Optimise
Next, we Optimise Keywords & Ads that are not performing adequately, improving their performance and maximizing your Conversion Ratio.
4. Analyse
A Complete Website Traffic Analysis Report is generated when the optimization process is complete.
Free Website Review