New Account Setup
1. Account Setup
The first step of a new Pay Per Click (PPC) is dependent on whether or not you have had a previous PPC account. - If there is an existing PPC account, we will evaluate the current account(s) setup to certify its compliance with PPC marketing procedures. If a new PPC account is required, we start with a Campaign Research, which provides adequate description and title to groups of keywords that are related to the account. When completed, the next step is PPC Registration with PPC search engines.
2. Complete Web Site Traffic Analysis Report
This second step requires us to research competitors; create SMTH (Show Me the Hits), website traffic, and online revenue reports. At this time, we finally utilize any other statistical measures that are relevant.
3. Implement the campaign
This third step is solely for new PPC accounts. During this procedure, we will:, use keyword category, URL address list, and define campaign(s) and individualized group hierarchy; set individual title and description to each group; set up Search and Content Campaigns. We will also add Keywords to correlating campaign(s)/group(s) and adjust price per campaign, group, keyword. Finally, we set a daily Search and Content budget.