On Page Optimization is broken down into four main processes.
1. Website Content Optimization
The Website Content Optimization comprises of three stages. The first, Entry Page Optimization, consists of perfecting the design, layout and content of your homepage, the main page. Next, Meta & Header Optimization is implemented, allowing us to clearly differentiate your website from others, by using keywords in the heading. Content & Wording is the final stage of this first process. This is where we review your content and help you by wording it more effectively and profitably.
2. Link Popularity Optimization
This optimization relies on Reciprocal Link Page Research, Competitive Link Research, and Permanent Text link Advertisement. Reciprocal Link Page Research is where we begin creating a resources section on your website. We then locate and add relevant, reciprocal link partners on your website’s behalf, which are placed on the Links Page or Directory Page. (If your website does not have one of these pages, we will create it for you.) Competitive Link Research is the next step where we research your competitor’s website and create a complete SEO progress report. SEO tools are used to check your competitor’s Google’s pagerank, content, links, keyword, backlinks, and Alexa rankings. Next, a “Link-back” Traffic Review is produced which gives us a list of the websites with the highest quality traffic. A permanent link advertisement is then negotiated by our sales staff with these websites, resulting in the Permanent Text Link Advertisement.
3. RSS
Designed for sharing headlines and other web content, Really Simple Syndication (RSS) is a lightweight XML format. Dynamic Content Research constantly feeds new relative information to your website. We use RSS Feed Application Integration to perfect the RSS process. RSS Page SE Submission is where we apply the RSS system to your website and search engines.
4. Sitemaps
Based on its content, layout and URLs, sitemaps categorise and index your website. The Sitemap Design process allows us to create a proficient Sitemap for your website. Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once a site is located the spiders follow links within the site to gather information about all the pages. Google Sitemaps is an experiment in web crawling. Sitemaps are vital to inform and direct the spiders so that Google can add more websites to its index.